Craigslist Website Redesign
Overview
Craigslist has long been a hub for online classifieds, but its dated interface and lack of clear structure have made navigation confusing and sometimes unsafe for users. This redesign aims to give Craigslist a modern, trustworthy look with improved visual hierarchy, filters, and secure user experience — while keeping its community-driven spirit intact.
My Role
UX Research, UI Design,
Prototype Design, Illustration
Timeline
2 months
Figma, Photoshop, Procreate
Tools
Problem Statement
Craigslist’s interface is often seen as cluttered and outdated, making navigation difficult and raising concerns about user safety. Users need a clear, concise interface and improved security features to confidently use the platform.
User Research
I conducted surveys and interviews with 15 users to understand their main frustrations with Craigslist’s interface and usability.
User research revealed key pain points:
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69% of users felt overwhelmed by the interface.
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58% did not know how to create a posting.
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50% found the website difficult to navigate; only half could complete their tasks.
Survey feedback highlighted the need for:
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Better UI and filtering
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More visually appealing design
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Clear hierarchy
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Seller verification for scam prevention
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A more trustworthy look
Home Page Interface Feedback
Overwhelmed 69.2%
Content 30.8%
Other Survey Insights
Did not know how to create a posting
Only half the users were able to complete their task
Found the website difficult to navigate
Insights
Simplify the UI and organize information logically
Improve visual trust through consistent design and clean typography
Introduce safety features like user verification and accessibility options
Design Solutions
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Modern Interface: A structured grid layout with clear hierarchy, improved icons, and better spacing for visual clarity.
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Relevant Filters: Quick filter options (price, amenities, pets, etc.) allow users to refine searches effortlessly.
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Security & Trust: Revised onboarding and verification processes to help prevent scams.
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Accessibility: Consistent typography, clean icons, and an optional future voice assistant for inclusive navigation.
Process
A step-by-step journey from user pain points to a cleaner, safer interface using research methods, personas, competitive analysis and wireframing with a focus on accessibility.
User Personas
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Wireframes
Initial wireframes mapped out a simplified homepage with:
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Streamlined navigation
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Prominent search and filter tools
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Clear call-to-action buttons for posting and browsing
Mockups
High-fidelity mockups brought the new vision to life:
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A visually appealing homepage with blue and white accents
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Improved readability through organized layouts and modern typography
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Trust signals such as verified seller badges and safety tips
Before
After
Before
After
After
Results & Impact
Outcomes
The redesign addressed major user concerns by:
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Cleaner interface with intuitive navigation
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Modern, trust-building design language
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Set the foundation for safety and accessibility updates
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Reduced cognitive overload for new users
Reflection
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