Squadskool
Designing a playful digital identity for an educational platform built for children
A collaborative design project to create an engaging, character-driven brand identity for SquadSkool — an interactive educational website that encourages creativity, learning, and community among primary-school students.
Overview
To design a set of characters, illustrations, and website visuals that would make learning feel playful and inclusive.
My Role
Character design · Visual design · Web illustration
Team
Collaborated with UI designers, developers, and education specialists
Tools
Adobe Illustrator · Figma
Project Context
SquadSkool is an early learning platform aimed at helping kids explore, learn, and connect safely online. My contribution focused on shaping its visual language, creating expressive characters and a cohesive world that felt both educational and imaginative.
Design Process
1.Character Development
I designed a cast of friendly characters based on geometric shapes - circles, triangles, and stars to subtly teach children fundamental forms while giving each figure its own personality.
Meet the Characters
2.Illustration System
The illustrations extend the characters into everyday learning scenarios - teamwork, exploration, and curiosity. These visuals were used across the site and sales decks to communicate inclusivity and discovery.
3.Website Integration
The final visuals were optimized for web and mobile screens, balancing bright educational energy with readability.
Please click on the image to enlarge
Outcome
The final design system helped SquadSkool establish a distinctive, friendly identity that children could instantly recognize and relate to. The character set was later expanded for marketing materials and digital assets, supporting a cohesive storytelling approach across the brand.
Reflection